In an increasingly interconnected world, the nature of global influence is shifting. No longer defined solely by military strength or economic dominance, today’s diplomacy is equally shaped by narratives, culture, values, and perception, the core elements of soft power.
This episode explores how states leverage soft power to advance their strategic interests, build global partnerships, and reshape the international order, all without the use of force. From cultural exports and educational exchange to international media and humanitarian aid, we dissect the nuanced tools modern diplomacy employs to win hearts and minds.
Watch now to discover how soft power is redefining influence in the 21st century.
